Hearts & Minds Selling™ - Winning Sales Process

The terms 'partnership', 'value-adding' and 'unique proposition' have been bandied about the selling world now for at least a decade. But what does it take to really bring them to life, enabling your organisation to seize and hold the 'high ground'? How can we win more than just the prospect's wallet? Introducing KONA Results' 'Hearts and Minds Selling™' programme, a results based sales process

The outcome of this programme will quite simply be a dramatic improvement in both the volume of sales per sales person, as well as GP per sale.

Focused on enabling organisations and sales people to make the transition from product 'pedalling' to truly 'adding value' and 'working in partnership' with their clients/customers, this comprehensive and holistic series of sales methodology development programmes focuses on developing four key areas:

• Making well-considered, tailored and high-impact approaches to identified prospects
• Instilling confidence and demonstrating competence during the initial visit, which results in far more powerful insights to the prospect's 'environment' and unearths unique drivers around which a proposition can be based
• Developing an 'intelligence-based' position from which a truly unique proposition can be created and early buy-in can be secured
• Presenting 'high-powered' proposals to organisations, which go well beyond mere 'features and benefits' selling, resulting in more, significantly higher profit margin, sales.