Sales Strategy Development

Decision makers today are smothered with choices and alternatives. Consequently, choosing which path to take (or continue taking), in pursuit of your organisation's sales objectives is fraught with all sorts of risks. Not least of which are the "can't see the wood for the trees", and "distorted view from the top" syndromes, suffered by so many business executives today.

That's where KONA comes in. Utilising a considerable range of expertise and approaches, we will work with you and your team to develop and/or refine the most appropriate sales strategy for securing the organisation's critical sales objectives.

The output of this insightful process is the development of sound, considered and actionable plans, for the pursuit of your organisation's sales objectives, providing the organisation's sales leadership with greater degrees of certainty and control.

This sales strategy development process typically covers:

• Understanding your organisation's unique points of leverage
   
• Investigating the 'environment' in which your target markets find themselves
   
• Conducting an analysis of current customer profitability
   
• Developing service policies based on client profitability
   
• Reviewing both required and current sales staff capabilities
   
• Reviewing sales force productivity
   
• Reviewing the effectiveness of current distribution methodologies and structures
   
• Reviewing the linkage between sales objectives and marketing responses
   
• Developing key account management plans
   
• Developing an overarching sales strategy for the business